Provokes thoughts of being an entrepreneur instead of an employee and to explore different types of entrepreneurs.
Demonstrates creative ways to generate business ideas through personal stocktaking and brainstorming.
Introduces the importance of planning and market research before starting a business.
Examines at some of the characteristics necessary to be an entrepreneur, particularly risk taking, when your idea is challenged.
Helps you understand and choose the right business structure for you before you get started.
Shows that not all business ideas work and that failure is a part of the life of an entrepreneur and needs to be accepted and learned from.
Explores dealing with service providers and introduces various financing options available to start-up businesses.
Demonstrates the importance of having a mentor to provide guidance, accountability, and connections to people who can help grow your business.
Explores some of the issues associated with growing the business. Namely, leadership, organizational structures and separation of roles.
Discusses the importance of contracts, relationships with suppliers and some of the other aspects of starting and running a business, including the help that is available to entrepreneurs.